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2024.11.141:40 PM BST / 2:40 PM CESTResearch & reports

THE CLIMATE-FINANCE PARADOX

WHY FINANCIAL BARRIERS ARE BLOCKING CONSUMER CLIMATE ACTION–AND HOW BANKS CAN RESPOND

A profound disconnect lies at the heart of modern banking. While consumers are increasingly worried about climate change, they find themselves paralyzed when it comes to action—caught between environmental aspirations and financial constraints. 

Our groundbreaking research, spanning 7,000 consumers across Europe, the US, and UK, reveals not just the scope of this challenge, but the remarkable opportunity it presents for forward-thinking financial institutions.

The statistics paints a clear picture:

  • 66% of consumers are deeply worried about climate change

  • Yet 48% feel paralyzed, not knowing where to start

  • 44% lack the financial tools to take meaningful action

  • But only a third believe banks will step up to help

This isn't just data. This is a deep dive into consumer behavior, and a blueprint for capturing untapped market demand.

Inside, you'll discover:

  • Where financial wellbeing meets environmental action

  • Why Gen Z is reshaping banking expectations

  • How the trust crisis is creating market opportunities

  • Your roadmap to sustainable banking leadership

Download the report by submitting the form, and learn how your bank can bridge the climate-finance gap ------>

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