The Platinum Egg is awarded by the Platinum Academy and is to be regarded as the Swedish communication industry’s hall of fame. This year, Johan Pihl, co-founder of Doconomy will receive the award and thus a place in the academy.
One person per year is awarded a life time seat in the The Platina Academy. This is the finest honor limited to a very small group of people that has made exceptional ideas come true, time over time over time. The Platinum Award is appointed by the Platinum Academy, which was founded in 1991 with the task of inspiring and promoting quality in Swedish advertising, design and communication. The members of the Academy consist of Platinum award winners (awarded since 1975) – individual creators (art directors, copywriters, designers, filmmakers, photographers, illustrators, etc.) who over time with courage, talent and uniqueness have contributed more than others to the development of commercial communication.