Stockholm-Tokyo, November 25th, 2021:
Japanese giant Mitsui & Co., Ltd. and marketing innovator Hakuhodo are working together to make the Japanese society carbon-neutral by 2050. As a part of this mission the co-creation platform Earth hacks is today launched. Together with Doconomyand its carbon labelling solution, the 2030 Calculator, Earth hacks, a co-creation platform for Gen Z-ers and others interested in decarbonization, aims to provide information on lifestyles and ethical products that they may want to adopt in their lives – based on the conviction that information and easy-to-use tools will help consumers to act in favor of a more sustainable way of living. The platform will in the beginning of 2022 launch an enterprise collaboration and media platform to introduce companies, people, and actions contributing to decarbonization to further accelerate the conversion.