The Do Black campaign from Doconomy and RBK Communications today was awarded a Grand Prix in the Creative eCommerce category at the Cannes Lions International Festival of Creativity. The Grand Prix comes after a a week of great success for Doconomy who also was awarded three bronze and two silver lions.
“DO Black was born out of the need to do more for climate change, and in a way that is accessible to everyone . Winning at Cannes has proven the strength of the innovation and communication strategy”, says Co-founder & Head of Consumer Business DO på Doconomy Nathalie Green.
“Climate change is affecting the world now more than ever, and it is starting to be recognized. We have had the privilege of an engaged team running by our side, every step of the way, to inject responsibility at the very core of consumption with DO Black”, says Johan Pihl, Doconomy Founder and Executive Creative Director at RBK Communication.