Doconomy Doconomy and WWF in strategic partnership

Doconomy and WWF in strategic partnership to inform, encourage and guide people towards a sustainable lifestyle

Swedish impact-tech startup Doconomy teams up with WWF Sweden to create and spread sciencebased, transparent, and easily accessible information and guidance to millions of people. The partnership rests upon the conviction that the only way to succeed is by working together towards a common goal. As Doconomy and WWF work together, they will collaborate to verify and guide the development of tools to influence consumers and nudge people towards an updated, more sustainable lifestyle.

Ever since the beginning of the Doconomy journey a partnership with WWF has been on the wish list

“Ever since the beginning of the Doconomy journey a partnership with WWF has been on the wish list. WWF’s 50 years of experience and profound amount of expertise cloned with the Doconomy leading reach, thrive for innovation and consumer activation is a perfect match to push the climate action further.”Mathias Wikström, Doconomy founder and CEO.

Along with WWF’s deep experience influencing different sectors in society to move towards more sustainable ways , WWF will boost the partnership with their expertise regarding matters of climate and environment. Doconomy contributes by providing data from impact calculations from millions of users, using the company’s/companies’ different financial services.

The ambition is to help millions of people to start their transition

“As a consumer, it can be challenging to understand one’s individual carbon footprint and how it can be reduced. With the Doconomy partnership we aim to change that. The ambition is to help millions of people to start their transition, initially in Sweden and eventually in the rest of the world” says Erika Sundell, Deputy Director Finance and Corporate Engagement at WWF Sweden.

The partnership will initially focus on climate impact from products and services with the ambition to add additional areas such as water and biodiversity.

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