At the core of Doconomy’s Transactional Impact solution is the Åland Index API. The API calculates impact based on the sector using merchant category codes (MCCs), invoice, or similar – enabling all customers to understand the environmental impact generated from any digital transaction.
SeenThis and Doconomy are determined to cut the CO2 impact caused by “data waste”. SeenThis already today have a solution that can reduce data transfer by up to 65% and Doconomy’s Data Impact Methodology (beta) aims to help Advertisers, Agencies and Publishers track and measure their carbon emissions, in accordance with GHG protocols. By joining forces, SeenThis’ client will be able to accurately, in real-time, measure the CO2 impact, and savings, on a campaign-by-campaign basis.